When you hear the term “business simulation," what comes to mind? Images of MBA case studies, computer-based games, maybe even memories of prior simulation experiences? You may be surprised to find that business simulations and their impact on your organization can be far more than you imagine.
The pursuit of innovation is at an all time high. In the U.S. alone, 145 billion dollars are spent annually by enterprises in an attempt to disrupt the market within which they operate. Fostering innovation is the number one priority for global companies over the next three years.1