Every manager must be able to take the strategy handed down from above (sometimes more clearly than others!) and make that strategy work for their teams. The Strategy Execution Cycle lays out an interconnected path for making that happen. First, a manager must Understand what the larger strategy is – the big picture and the larger goals. Based on that understanding, the manager must then Translate it in terms, metrics, and expectations that are meaningful to the team. Implementation of the strategy is the day to day work of the team, meeting customer needs, responding to the unexpected, and working toward the expectations set in the Translate stage. The Measure stage checks performance against those expectations, and the Adapt stage course corrects. But the stages cannot happen only linearly -- all of these stages happen multiple times over the course of any business’ regular operations.