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Why is Financial Literacy Important for Leaders?


Financial literacy is the ability to read and use common financial reports and ratios to assess business performance. There is enormous value to a leader in understanding this building block of business acumen. It allows a leader to make informed decisions and project the financial impact of their day to day choices. It makes a leader more confident and more competent in his or her role. It is difficult to be a strong player in any game if you can’t read the scorecard. 



Being financially literate requires understanding three domains:

  • Financial Reports
  • Ratios and Metrics
  • Investment Analysis
Each offers a different lens for understanding business performance.



Financial Reports tell the “story” of a business. The three most common financial reports are the Income Statement, Balance Sheet, and Cash Flow Statement.

The Income Statement describes the revenue generated, the expenses incurred, and the profits (or losses) made during a specific period of time. It helps a leader understand what it costs to generate a dollar of revenue and how much margin or profit a business is generating.

The Balance Sheet reflects the assets owned by a business and the liabilities and equity used to fund them at a specific point in time. The Balance Sheet depicts the financial health of the business and how effectively specific assets – such as accounts receivable or inventory – and liabilities – such as accounts payable or debt – are being used to generate results.

The Cash Flow Statement indicates how cash is generated, how it’s used, and whether it’s generating positive cash flow. Positive cash flow is critical as it funds ongoing business operations. The financially literate leader knows how his or her decisions – as well as the decisions and actions of his or her teams – impact each of these reports.


The three reports listed above yield a variety of financial ratios and metrics that enable leaders to answer important questions about their business.

For example: Gross margin helps a leader understand the relationship between pricing and cost of goods sold. It helps a leader determine if prices or cost of goods sold are too high or too low.

Inventory turnover indicates how often a company is selling and replacing its inventory. It enables a leader to understand how effectively inventory is being managed.

Debt-to-equity ratio reflects the relationship between debt and shareholder equity. It allows a leader to determine if a business is carrying too much debt or perhaps has the opportunity to assume more.

The financially literate leader uses ratios and metrics to assess business performance over time, ask important questions, and make adjustments through well-informed decisions.


Investment analysis helps a leader make choices. Investment analysis enables a leader to compare projects and consider how risky or conservative they might be.

Common investment analysis tools include Return on Investment, Discounted Cash Flow, Net Present Value and Internal Rate of Return.

Businesses have myriad investment opportunities and limited resources. These analysis tools allow leaders to forecast and compare the financial impact of one opportunity to another and make the best choices. The financially literate leader uses investment analysis tools when assessing or proposing investment opportunities.

Leaders learn to use all three elements of financial literacy through experience. While it’s straightforward to understand the theory of reports, ratios and analysis; it’s the experience of using these tools that deepens a leader’s appreciation of their value.

A business simulation can provide a practical and engaging experience to learn about, practice and apply financial literacy skills. Doing this in a risk-free, controlled environment can accelerate a leader’s time to fluency, and enable better decision making on the job. It’s smarter to build these skills in a risk-free, controlled environment than at work with real dollars and consequences.

Business acumen is vital in making effective leadership decisions. Put your understanding to the test. Take the Financial Acumen Test

Ned Wasniewski is a partner with Insight Experience, a Boston-based firm delivering contextually rich, immersive business simulations and learning experiences to accelerate and integrate leadership, business acumen and strategy execution.